The next 10 years will see firms come and go as they claim their automated offering is best but, predicts Simon Binney, it is those that put ethical, professional and quality advice at their core that will naturally rise to the top

“Out of adversity comes opportunity,” Benjamin Franklin once observed. The Retail Distribution Review changed the advice landscape beyond recognition, with many advisers opting to leave the market, but the long-term result has been a rise in innovation and fresh thinking. Agile fintech and technology start-ups have been racing to develop automated advice solutions able to deliver affordable and regulated advice to those previously not served by the traditional market.

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