Behavioural data management platform, Snowplow, raises $10 million in Series A2 funding
- On January 11, 2021
- By GrowthInvest Marketing
MMC backs the Snowplow team again alongside Atlantic Bridge to fuel Snowplow’s transformation of behavioral data management and delivery.
Built for data-informed companies, Snowplow empowers businesses to build a data asset that delivers rich, high-quality behavioral data to power their data products. Unlike packaged analytics providers, Snowplow is uniquely designed to adapt to specific business needs, giving companies full control of their behavioral data with the flexibility to define how data is collected, structured, processed and modeled, enabling a wide variety of use cases. Use cases powered by Snowplow range from customer journey analytics and marketing attribution, to product analytics and paywall optimization.
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