Flat white, anyone?
- On April 5, 2019
- By GrowthInvest Admin
The headlines have been full of the news that the ‘flat white economy’ has overtaken traditional industry as the largest driver of UK economic output.
The name refers to the digital and creative businesses – and the coffee-drinking, bicycle-riding millennials behind them – who are found clustering in areas such as ‘Silicon Roundabout’ in East London.
It was first coined by Douglas McWilliams, deputy chairman of the Centre for Economics and Business Research (CEBR), in reference to the culture that has grown around such organisations – with business often taking place in a coffee shop alongside an espresso with hot steamed milk.
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