Impact investing ‘more vulnerable’ to greenwashing
- On March 10, 2022
- By GrowthInvest Marketing
Impact investing is “more vulnerable” to greenwashing, despite carrying an intention to generate measurable impact, according to research from Rathbones.
Greenbank is the sustainable investment brand with Rathbones Investment Management.
“I think it’s partly because there’s no consistent definition or approach in terms of measuring impact outcomes, either quantitatively or qualitatively. And impact data can be inconsistent and quite difficult to collect as an investor.
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