Double Olympic gold medalist and British Master Chef launch new sports nutrition range for rapid rise in ‘social sporties’.

Sporting legend Daley Thompson CBE has teamed up with a British Master Chef to develop a range of clean label protein shakes and bars for today’s ‘social sporties’.

Winning the decathlon gold medal twice at the Olympic Games in the eighties, the four times world record holder joined forces with food and drink specialist Gary Barnshaw to launch DT10 Sports, aimed at the growing number of healthier, more active consumers buying protein-fuelled products as part of their weekly shop.

Gary said: “Sports nutrition products are no longer just for the elite sportsperson, die-hard gym goer or staunch fitness fan. They are becoming an everyday item for a bigger market of consumers, the super mums, dieters, those undergoing injury re-cooperation and the clean living eater. A broader range of shoppers including so-called ‘social sporties’ is increasingly looking to buy these types of products, however around 40% believe they contain too many artificial ingredients.”

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