Here at British Design Fund, we see a lot of start-ups, who come through the door to present their latest product innovation in the hope of securing funding.

The majority of them, for one reason or another, are not successful. For many, this is because the product has not been well executed, or the problem that is being solved is not – upon closer inspection – one that really needs to be solved. (For more of an insight into what we’re looking for, see: ‘Do you have an investable idea?‘)

For the more information and to read the full blog post, please click here

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