Oliver Woolley is the CEO and co-founder of Envestors, a digital investment platform that brings together entrepreneurs and investors across geographies, communities and sectors and creates a single marketplace for early-stage investment in the UK. He spoke to Business Leader about the key information and best practices for fundraising as an entrepreneur.

The objectives you set for your business will dictate the type of finance you should raise: the two key options being equity (selling shares in your company) and debt (borrowing from a bank or financial institution). There are two types of business:

(a) a “lifestyle” business that you want to develop but have no real expectation of selling

(b) a “growth” business, that you are looking to grow and scale and then sell in the foreseeable future (eg the next five years).

If growth and sale are not part of your plan, then an equity raise is not the right choice for you.

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