As discussed in the latest episode of the Accord Talks podcast, the Financial Lives Survey is more than just a set of statistics — it’s a clear call to action. We’re encouraging advisers and financial professionals not only to read it, but to put its findings into practice.
This year’s survey offers a comprehensive look at consumer attitudes and behaviours, with insights drawn from over 17,950 respondents. It’s a rare chance to ensure advice models truly reflect what clients value — and what they value most, in many cases, is simply being asked.
“76% of adults with investments or a DC pension said it’s important to be asked whether they want to invest responsibly,” said Lee Coates. “That doesn’t mean they’ll all choose to invest that way, but it does mean they want the conversation. And that’s significant.”
We’ve long heard that clients care about ESG — now we have concrete proof, yet the industry is still missing the mark.
FCA data shows only 18% of people report ever investing in responsible funds, with just 11% having made that choice deliberately. At the same time, 72% say they want their investments to both make a positive impact and deliver returns. Clearly, there’s a disconnect.