So you think you have come up with the latest must-have product. But who will want to buy it and how much will they be willing to pay?

It’s one of the most crucial steps in any start-up’s journey – validating that there will be sufficient demand, and at the right price, for a new product.

But how do you begin to figure out exactly how big a market there really is, to ensure it is a business idea worth pursuing and one that may attract seed investment?

For the more information and to read the full blog post, please click here

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