UK-based tech firm, Gorilla in the room, has appointed Martin Fincham, the former CEO of global enterprise software company LANSA Group, as its chairman ahead of the company’s next funding round.

Following a seed investment from Mercia Fund Managers in January 2018, the business has launched Discover, a market leading immersive research mobile product, and is now raising further capital to transition from a service-based business to a subscription model.

Gorilla in the room is an award-winning developer and supplier of immersive technology – augmented reality (AR) and virtual reality (VR) – to the market research industry. It licenses its innovative mobile technology to companies such as Ipsos (the fifth largest global research group) on research studies for Coca-Cola, O2, GlaxoSmithKline, ITV, Johnson & Johnson and P&O amongst others. The company’s reach currently spans the USA, France, Australia, India and Mexico with plans for further international growth.

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