CFA Institute, the global association of investment professionals, and the FINRA Foundation, a not-for-profit organization that helps underserved Americans acquire the knowledge, skills and tools to make sound financial decisions, have today published new researchunderlining the investment motivations and behaviors among Gen Z investors ages 18–25.

A survey of over 2,800 Gen Z, millennial and Gen X respondents from the U.S., Canada, the UK, and China examined the investment-related behaviors of those with and without investment accounts.

The report found that Gen Z individuals started investing due to a range of factors, including the ability to access financial information on social media and the proliferation of investing apps and cryptocurrencies.

Two in five Gen Z investors in the U.S. (41%), Canada (41%) and the UK (43%), and almost two in three (60%) of Gen Z investors in China cited ‘FOMO’ (fear of missing out) as a factor in their decision to start investing.

Paul Andrews, Managing Director for Research, Advocacy, and Standards, CFA Institute said: “These new entrants to the world of investing are reshaping investment practices, products, and platforms. Our study has underlined the extent to which their investment habits differ significantly from their predecessor investor cohorts. A range of macroeconomic and social factors such as rising inflation, the growing popularity and accessibility of cryptocurrency, and social media ‘finfluencers’ are having a profound impact on how, where and what they invest in.

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