Par Equity Leads £1.9m Investment in Loyalty Card App Swipii
- On March 6, 2019
- By GrowthInvest Admin
Loyalty card app Swipii has secured investment of £1.9m via a funding round led by award-winning Scottish venture capital firm Par Equity.
The latest version of the app removes the need for physical loyalty cards by linking to a debit or credit card and rewarding users with points as they shop at businesses signed-up to Swipii. The app’s original iteration had 1.1m users and its 1,700 affiliated businesses saw up to a 1.5x revenue boost, but it relied on using iPads to track visits only.
Chitresh Sharma, co-founder and CEO of Swipii, said: “We estimate that there are more than 600,000 small to medium sized businesses in the UK that could benefit from Swipii, so there is huge potential for expansion.
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