Towards a Challenge Led Approach to Venture Capital
- On February 6, 2019
- By GrowthInvest Admin
For a long time, the traditional venture investing model has gone unchallenged. While portfolio returns can be significant, there remain large risks associated with early-stage companies; a company’s journey from start-up to scale-up is, after all, one of its most uncertain and challenging times. Emerging recently however, is a movement towards a new, distinct approach to venture investing based upon the need to address certain risks associated with nascent companies – establishing market fit. This new ‘challenge-led’ approach can accelerate the growth of these early-stage enterprises and potentially boost returns for investors.
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