Why is it a big deal?

Virgin Experiences joins Kout announced today that they will be joining the list of brands selling on Kout, becoming the first retailer selling non-physical objects on the platform. “We are delighted to welcome a premium experience brand on the platform” CEO Samuel Huber says. “Experiences are these kind of non-essentials that people would love to get at a bargain if possible. Virgin is looking for new partners to push their offers and through gamification we will help engage and retain their audience.”.

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Source: Kout

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