Venture capital firm Hambro Perks unveils name change following CEO departure

UK-based venture capital firm Hambro Perks has undergone a name change, effective immediately.

Now rebranded as Salica Investments, a spokesperson stated that the new name “emphasizes the firm’s reliability, growing strength, and organic growth potential.” The name is inspired by the Latin and Greek words for ‘willow’ and ‘fruit,’ respectively.

Andrew Wyke, chief executive, said he was “delighted” to reveal the new name.

“We believe our new branding accurately represents what the firm has achieved so far, as well as our ambition for the future. This is another positive step for the company.”

The rebrand follows the departure of founder and former CEO Dominic Perks last year, and the passing of co-founder Rupert Hambro in 2021.

Wyke has announced plans to expand its product offerings internationally. This comes as the firm finalized its flagship UK venture debt funds and reached the first close on the fourth vintage of its access fund, which targets secondary opportunities.

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